Lead systems for ADU & garage conversion contractors

California & the Northeast

Put qualified ADU estimates on your calendar—without buying shared leads.

We reach local homeowners, call them back in under a minute, and put the ones worth your time on your calendar.

  • Never resold to another contractor
  • Call, text and email inside a minute
  • Screened before it reaches your calendar
  • 71% show-up rate on booked estimates
Book My Free Lead Flow Check

One ADU contractor per market. Currently open in California, New Jersey, New York, Connecticut and Pennsylvania.

20 minutes  •  No sales deck  •  Written breakdown to keep

From one connected client account

128 leads. 34 booked. 7 won. One month.

Lead pipeline for one month: 128 total leads, 34 appointments booked, 71 percent show-up rate, 15 proposals sent and 7 won

One account, one month, straight out of the dashboard the client logs into. Results vary by market, offer, budget and sales follow-through.

More leads are not always the answer

Good jobs are usually lost after the lead comes in.

Spending more on ads will not fix a callback that happens four hours late. We find the gaps between the lead and the estimate first, then fix the process around them.

  • Slow response

    Two other contractors called her back while your crew was still on a roof.

    Lost before you knew she existed
  • Weak qualification

    Half a day gone on renters, out-of-area calls, and people years away from building.

    Half a day, most weeks
  • Follow-up that stops

    Nobody owns the second call, so the good ones go quiet and you never find out why.

    The jobs you never hear about

All three, closed

It all happens on your phone.

Nothing to log into and nothing to learn. Here is a Tuesday evening, start to finish.

A text conversation with a homeowner asking about a garage conversion, answered within a minute and ending with a booked consultation
  1. 7:41 pmYou did not touch your phone

    The first text goes out on its own, while she is still on your website.

  2. 7:48 pmShe answers a real person's question

    Ownership, town and timing get confirmed before anyone drives out.

  3. 7:52 pmIt lands on your calendar

    With reminders behind it, which is most of why show-ups hold up.

Leak 01Slow response

The first text goes out inside a minute, on its own, before she gets round to calling anyone else.

Leak 02Weak qualification

Ownership, town, project type and timing are all answered before an estimate ever reaches your calendar.

Leak 03Follow-up that stops

If she goes quiet the system keeps going for two weeks. Nothing waits on someone remembering to chase.

Average first response improved from four hours to forty-seven seconds after automated follow-up was installed

Built on HighLevel and your own Google and Meta ad accounts — all opened in your name. You never have to touch them. Platform names identify compatible channels only; OwnerTS is not endorsed by or affiliated with Google or Meta.

Before you read any further

Does this sound like your month?

If three of these are true, keep going. If none of them are, we are probably not your answer and you can stop here.

  • Leads come in, but nobody calls them back the same hour.
  • Your estimator drives out to jobs that were never real.
  • You could not say what happened to last month's leads.
  • You could take on more ADU work tomorrow if it turned up.

Where we stand today

A young company that measures everything.

OwnerTS LLC was founded in 2024 in Kenilworth, New Jersey. We are deliberately small and we publish what we can actually verify — nothing more.

A completed backyard accessory dwelling unit01 / 03

Operating numbers

What the systems we run have produced.

71%Show-up rate
600Leads managed since 2024
$240KTracked opportunity value
3.1–4.3%Lead-to-opportunity rate

Conservative snapshot across connected client reporting since 2024. Not independently audited. Results vary by market, offer, budget and sales follow-through.

What you will be watching

You get the login, not a monthly report.

The dashboard above and the ad account below both sit in accounts opened in your name. No PDF, no filtered screenshots.

Case study for a redacted New Jersey builder over 90 days: 34 appointments booked, 71 percent show-up rate, 3.2x increase in lead-to-appointment rate and under five minute average response
Ninety days for one New Jersey builder. Client name redacted until they clear us to publish it.

You get the login, not a monthly report

A monthly slide deck is where agencies hide. If the only number you ever see is the one we chose to show you, you cannot tell a good month from a bad one.

Tracking goes in before the first ad runs, so from day one you can check the same screens we do, including on the days they are not flattering.

Figures are from connected client accounts. Results vary by market, offer, budget and sales follow-through.

Want to see the dashboard before you commit to anything?We will walk you through a live one on the call.
Book My Free Lead Flow Check

Run the numbers yourself

One extra ADU changes the math entirely.

This is the part most contractors work out on the back of an envelope halfway through the call. You may as well do it now.

Map this against my real numbers
Typical ADU project value$150,000 – $300,000
Your margin on one projectYour number
Cost of the system + ad spend for a yearQuoted on the call
Extra signed projects needed to cover itUsually well under one

We are not going to pretend we know your margins. Bring them to the call and we will do this properly, with your numbers, in front of you.

The first 30 days

Live in two to four weeks.

You always know what is being built, what needs your approval and what happens next. Most clients see booked appointments in the first 30 days.

A new accessory dwelling unit at the framing stage
Week 2While your crew frames, your campaign is already collecting the next homeowner.
  1. Week 1You + us

    Kickoff workshop

    One session to agree your service area, ideal project, capacity, and what counts as a qualified estimate.

  2. Week 2Us

    Campaign build

    Local ads and a page built around the ADU and garage conversion work you actually want.

  3. Week 3Us

    Follow-up installed

    Call, text and email sequences wired straight into your calendar.

  4. Week 4You watch

    Live, with tracking on

    Leads, booked estimates and show-ups visible in your own dashboard from day one.

Registered entityOwnerTS LLC
Formed
2024, New Jersey
Office
360 Monroe Ave, Kenilworth, NJ 07033
Roster
Six client systems, capped
Delivery
Senior-only, no hand-off

How we operate

A small shop that shows its working.

OwnerTS was started in 2024 for one reason: high-ticket local businesses were paying agency prices for junior work and vanity reports. We stay deliberately small — six client systems at a time — which means fewer clients, deeper work, and a direct line to the people actually building your system.

Senior-only work

The people on your kickoff call are the people building your system. No junior hand-off.

Systems over campaigns

A campaign stops when you stop paying. We build the follow-up that compounds behind it.

Proof over promises

If we cannot measure it, we do not claim it. That is why tracking is installed before anything launches.

Rather just talk? (908) 224-6861 — or sales@ownerts.com.

And we put the tracking in before anything launches.

We do not ask you to trust claims from a company founded in 2024. Every lead, call and booked estimate shows up in a dashboard under your name from day one.

  • You own everythingCRM, ad accounts, automations and every lead record live in accounts under your name.
  • You see it before we doYour dashboard is live from launch. No monthly PDF, no filtered screenshots.
  • Ad spend goes directPaid on your own card to Google and Meta. We never mark it up or run it through us.
  • Nothing switches offIf we part ways, you keep the system, the number and every contact in it.

Why the calendar is thin

One ADU contractor per market.

We run six client systems at a time. Your market is a metro or a set of counties, agreed with you on the call. Once it is taken it is closed, including to the contractor down the road from you.

Check if your market is open

Is this a fit?

Built for established builders who can handle more estimates.

We take one ADU contractor per market and run six client systems at a time in total. Currently open across California, New Jersey, New York, Connecticut, Pennsylvania.

You already complete ADUs or garage conversions.

You serve a defined metro or county area we can draw a line around.

You have capacity for more estimates than you are running now.

Someone on your team can answer the phone and close.

You have real monthly ad budget available on top of the build.

×Not for anyone shopping for the cheapest shared leads.

×Not for brand-new companies without completed projects to show.

That is us — book the call

Free 20-minute Lead Flow Check

Bring your numbers. Leave with a clearer next step.

We will go through how leads reach you now, how fast your team responds, what gets asked before an estimate is booked, and where the follow-up stops.

  • No generic marketing presentation
  • No obligation to hire OwnerTS
  • A written breakdown you keep either way
  • If we are not a fit, we will tell you on the call
Page one of a lead-flow audit showing average first response time, missed web leads, follow-up gaps and five recommended fixes
Page one of a real audit. This is the document you leave with, whether or not you hire us.

Prefer to just talk? (908) 224-6861

Step 1 of 2 — your details20 min
No spam, no list sharing, no drip sequence. One call, and we tell you if we are not a fit.
or

Before the call

Straight answers to the questions that actually matter.

If something here is a dealbreaker, better that you find out now than twenty minutes into a call.

How much does it cost?

Scope depends on your pipeline, so pricing does too. On the call we map your numbers and quote a fixed engagement — one number, agreed up front, not an open-ended retainer that grows every month.

How much ad budget do I need on top of that?

Ad spend is separate from the build and paid directly to Google or Meta on your own card — we never mark it up or run it through us. The right monthly number depends on your market and how many estimates you can absorb, so we work it out with you on the call. If it turns out not to be realistic yet, we will say so.

How much of my time does this take?

One kickoff workshop, then about an hour a month for the optimization review. The entire point of the build is removing work from your team — your job is to show up to the estimates.

Why should I trust a company founded in 2024?

You should not take our word for it, so we do not ask you to. Tracking is installed before launch, and every lead, call and booked estimate is visible in a dashboard under your name from day one. If it is not working, you will see it before we do.

Do you work with my competitors?

No. We take one ADU contractor per market, and we run six client systems at a time in total. Your market is a metro or a set of counties we agree on the call. Once it is spoken for it is closed — including to the contractor down the road from you.

Who owns the leads, the ad account and the pages?

You do. The CRM, ad accounts, automations and every lead record live in accounts under your name. If we part ways, you keep all of it and nothing switches off.

Am I locked into a long contract?

The build is a fixed engagement with a defined scope and end point. What happens after that is a separate decision you make once you have seen real numbers, not something you commit to before we have proven anything.

Can you guarantee signed construction projects?

No, and be careful with anyone who does. Pricing, sales conversations, site feasibility and permitting all sit with you. We guarantee the parts we control and make them measurable: response time, qualification, follow-up, booked estimates and show-ups.